Every time a new fashion season opens, we look forward to showing our favorite brands. Among these is the Etro brand. On the one hand, Etro collections can be called predictable, on the other, they always cause delight and admiration, amaze with the play of colors and unique ethnic finds.

Each collection can be briefly described - ethnic prints, warm color palette and classic silhouette. But each collection is a journey to different countries, acquaintance with their culture, because fashion for a brand is a whole Universe woven from the fusion of cultures. In the new fall-winter 2024-2025 show, the women's collection of Veronica Etro has retained the main leitmotif of the brand and has remained true to the style.



The designer offers us a trip to the Wild West. Let's travel through eras and time spaces for colorful fabrics, cowboy shirts, colorful fringed ponchos, patchwork dresses and exotic flair.

You will be amazed by the bright, sophisticated and sunny colors that seem to have all the colors of the rainbow. However, the leading role belongs to brown, beige, sandy, yellow shades, around which red, green, blue colors and even delicate pastels fit in with bright and juicy contrast.

It turns out that all this can be combined and at the same time look fashionable and stylish. And this has a simple explanation. After all, all images are associated with folk costumes, and all peoples had a dream of beauty, and the concept of beauty was most often expressed in costumes.

The collection has ordinary simple silhouettes and cuts, the emphasis is on fabrics and palette - lush damask patterns, stripes or colored geometry, fabrics with a tapestry effect, floral ornaments, and of course, ornament oriental paisley.



Each season, the designer interprets the paisley pattern, combining it with floral ornaments or graphics. Its decorativeness is so strong that it fits into various trends, but at the same time it does not lose its individuality.

The designer creates the perfect balance, harmoniously combining the color palette and complex prints, the texture of fabrics and a simple silhouette, decorating the images with bright shawls, scarves, and fringe. Therefore, loose tunics, dresses and coats look elegant and sophisticated.