Photochromic fabrics and new technologies from Anrealage
If you are tired of repeating the past or do not want to dress in torn, worn pants and skirts, saggy cardigans and oversized shirts, then you should check out the Anrealage collection. In it, you will probably find the very thing that will delight you.
Kunihiko Morinaga, a Japanese designer working for a brand called Anrealage, always presents her models, showing the border between fashion and art. Fashion for him is an inexhaustible fantasy. His collections always challenge the traditional, an experimental approach to detail, material, shape, color and texture.
Morinaga was born in Tokyo in 1980. In 2003, he began his fashion practice, becoming interested in creating new forms. Each season, the designer moves more and more away from traditional fashion. Anrealage has evolved into a brand that crosses the boundaries between real and unreal. There are no muses for the Anrealage brand, no one symbolizes it. The designer wants to move away from all the prejudices that were previously associated with fashion.
Morinaga believes that modern people are constantly faced in life with real and virtual, so it's time for fashion brands to seriously think about it. The designer strives to use new technologies using photochromic fabrics that change their color. The dress, which is currently black, turned out to be white in a minute.
The brand, created by Kunihiko Morinaga, reflects his philosophy as a designer. The unusual brand name associated with two opposites constantly inspires the designer. Since 2024, the brand's popularity has begun to grow.
In the new season for spring-summer 2024, the designer again offers his fantasies about the real and the unreal... The new models combine a futuristic flair with a strong emphasis on decor. Feminine dresses made of transparent material were adorned with hundreds of buttons, balls and rivets, which changed color as the girls moved, and jackets gradually changed from denim or gabardine to trapezoidal forms of transparent polyester.
This fantastic change took place from top to bottom, as if flowing from one form to another, and from one material to another. The effect was amazing. The collection is beautiful and unusual.
Photos cannot convey the beauty of Anrealage's outfits. Only high quality video shows us how diverse modern women's fashion can be. Anrealage's spring-summer 2024 collection combines new technology with traditional aesthetics and femininity.